Viral Marketing with a Big Seed

The Ice Bucket Challenge proved that with the right message, a grass roots effort to spread a message could reach millions of people for a very small investment. However, that is the exception rather than the rule, because only about 6% of people continue to spread the message. The answer is what is known as a ‘big seed’ or well established social media influencer, who starts such a large wave, that the ripples of their message continue outward, reaching more and more people. The Fair Trade Music Distribution Group, hopes that you’ll help Spread the Word! Take a look at our script and make your own video to be uploaded to your social media channels.